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Search Engine Optimisation (SEO) is no longer just an option—it’s the foundation of digital visibility and business growth. In an exclusive interview, Thomas Rueda, CEO of Real-Estate Medellin, shared his journey from traditional advertising to mastering SEO for maximum lead generation. His insights reveal how small businesses can compete with industry giants by leveraging smart SEO strategies.
The Power of SEO for Lead Generation
Rueda’s approach to SEO goes beyond rankings—it’s about answering Google’s questions better than anyone else. By building multiple niche-focused websites, he ensures that his content directly aligns with search intent, a strategy that keeps organic traffic flowing.
Key Takeaway: Effective SEO isn’t just about keywords; it’s about structuring content to solve users’ problems in the most comprehensive way possible.
The Three Pillars of SEO
Rueda breaks down SEO into three essential components:
On-Page SEO – Crafting high-quality content, optimised for relevant keywords.
Off-Page SEO – Building high-value backlinks that signal authority to search engines.
Technical SEO – Ensuring fast load times, mobile responsiveness, and clean site architecture.
Mastering these areas leads to a self-sustaining SEO strategy that keeps attracting traffic without ongoing ad spend.
Content & Backlinks: The Winning Formula
“Google tells us 300-600 words per page, but I recommend 600-900 for better keyword coverage,” says Rueda. He also emphasises the importance of backlinks from industry-relevant sources, reinforcing credibility and boosting rankings.
Gain Exclusive Access to SEO Expertise
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✅ Live expert-led webinars on the latest SEO strategies
✅ Q&A sessions with specialists to get your specific questions answered
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🔗 Subscribe now and start optimising your digital presence today!
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