Building a Global Brand: The Story of Roomberry

Branding isn’t just about a logo—it’s about crafting a lasting identity that resonates with customers. In this case study, Benjamin Schwalm, co-founder of Roomberry, shares the strategic steps behind growing a 3D-printed home décor brand into an industry leader.

Creating a Distinct Brand Identity

From choosing a memorable name to designing a compelling logo, Roomberry’s founders knew the importance of first impressions. Their meticulous branding decisions helped set the company apart in the competitive world of home décor.

Visual Consistency & Market Positioning

A brand’s strength lies in its consistency. Roomberry refined its colour palette, photography style, and messaging to create a polished, high-end appeal—one that speaks directly to design-conscious consumers.

The Power of Core Values

Roomberry’s commitment to exclusivity, quality, and sustainability drives its success. By using recycled materials and ensuring premium craftsmanship, the brand aligns with growing consumer demand for eco-friendly, unique home décor solutions.

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